Chairman's Message

Jaju Group was established with an endeavor for making Nepal a self-reliable economy and self-dependent nation in terms of domestic market demands and supplies primarily. Although it's a challenge to compete with many established brands of India and abroad having significant market share in Nepal, we took it as a challenge. With a belief to not only compete with these companies but to create a brand that is 100% authentic and rooted in Nepali culture. Over the past three decades, we’ve managed to create successful brands which truly touched and pleased millions of Nepalese consumers. It was just a matter of courage and belief. Initial success and acceptance in the market gave us the confidence to push further. Our brands were met with similar success and acceptance in India and Bhutan which helped us move steadily. Fortunately, the Nepalese diaspora in America, Australia, Europe, UAE, Qatar, Saudi Arabia, Malaysia, Japan, and other countries made our reach to the world market. We take great pride in taking Nepali flavors worldwide which impressed everyone and struck the right chord with Nepalese living abroad as they feel a sense of pride in buying our products. As a manufacturer/trader of FMCG (ready to eat packaged food products and ready to use home-care products), consumer satisfaction is the ultimate goal. I believe we can take over the world market head-on by being fearless in our approach and just focusing on our customers and growing trends in the market. Of course, our vision should align with that of our government’s, i.e., to put Nepal on the world map in the FMCG sector. At Jaju Group, I strongly advocate for the concept of 'value for money' in our products. We understand the importance of offering quality products at affordable prices, ensuring that every customer feels they are receiving the best possible value for their hard-earned money. Additionally, we recognize the ever-evolving and upgrading needs of consumers. Therefore, we are committed to continuously innovating and adapting our offerings to meet the changing preferences and demands of our customers, both locally and internationally.